Boomshot’s Meredith Weiss on the Growth of Women’s Sports

Meredith Weiss of Boomshot shares her perspective on the continued growth of women’s sports — and why this moment represents more than increased visibility.

As investment, media coverage and fan engagement accelerate, women’s sports are reshaping how brands think about partnership, audience strategy and long-term cultural relevance. Meredith reflects on how this momentum is changing the landscape for marketers, sponsors and creative partners alike.

Read the full piece at shots.