Boomshot, H/L, and UNIT9 Executives on Authentic Creative Inspiration

Brendan Gillen, Creative Director at Boomshot; Zach Morrison, Senior Art Director at H/L; and Yifei Chai, Executive Creative Director at UNIT9 are featured in Little Black Book’s “Where Adland’s Leading Creatives Look for Creative Fuel That You Won’t Find on TikTok.”

In an industry driven by algorithms and trending content, it’s easy to believe that the next big idea will come from scrolling through social media feeds. However, the leading creatives in advertising argue otherwise.

They reveal that true inspiration often emerges from stepping away from the screen and engaging with the world in more tactile, unexpected ways.

LBB’s Olivia Atkins speaks to a number of advertising creatives to understand where and how they seek out new ideas. Whether it’s embracing the analog world, immersing themselves in real-life experiences, or drawing insights from personal passions, these creative visionaries offer a fresh perspective on how to break free from the digital echo chamber and find meaningful, original inspiration.

Head to Little Black Book to read the full feature.