Arts & Sciences' Matt Aselton and Seinfeld's Jason Alexander Team Up With Mike's Amazing

May 30, 2024

Mike’s Amazing, a Chefler Foods condiment brand, announces its latest edition of the ‘When It’s On, It’s On’ campaign. This time, they’ve enlisted award-winning actor Jason Alexander in a series of commercials.

The campaign continues to ‘right the wrongs’ when it comes to food faux pas and shows Jason in a diner calling out poor food choices (who orders tilapia at a diner?) and public displays of affection. In a nod to his expansive character acting career, Jason plays eight different characters, including a teenage girl, a line order cook, a woman on date, and, of course, himself.

‘I loved that Mike’s Amazing came up with the idea of me portraying all the extraordinary types of people that inhabited my neighbourhood diner growing up,’ said Jason. ‘It was a day of nostalgia for me, nibbling some pretty great sandwiches with a bunch of wonderful creatives and crew. Congrats to everybody for pulling it off.’

Founded in 2016, the Mike’s Amazing brand is the fastest-growing condiments brand in the Northeast; and well known amongst sports fanatics for being the official mayonnaise, mustard and vegetable oil of the Yankees, Mets, Rangers, Devils, Phillies, Flyers, Red Sox and Bruins. The brand’s embodiment of the spirit of competition and strong sense of pride in its products became the base and inspiration for the tone of the creative campaign.

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