Arts & Sciences’ Matt Aselton and Idris Elba Showcase AI for ServiceNow

May 8, 2024

“In his new campaign for ServiceNow, multi-talented actor, philanthropist, and businessman Idris Elba assumes the role of the ultimate CEO as he investigates why work isn’t working the way it could work.

Speaking directly to today’s C-suite, Idris Elba explains that by helping people work better with AI on the ServiceNow platform, everything works better.

For scale, ServiceNow is known as one of the fastest-growing companies in the tech world, with a market value surpassing Airbnb and Spotify combined. Idris Elba was the perfect fit as the brand’s new ambassador, both unexpectedly dynamic.

The campaign launched May 7th, on TV, OLV, digital, social owned properties.

With so much noise about AI in the marketplace these days, businesses and the people who run them are left with far more questions than answers. ServiceNow, the leading digital workflow company, offers a simple solution: one intelligent platform that’s transforming how companies work to help their people do the work they do smarter, faster, better than ever before. Not next year. Or next month. Now.

As one of the fastest-growing tech companies in the world, with aspirations to become the defining enterprise software company of the 21st century, ServiceNow’s new campaign, created by BBDO, stands as the next big step in the brand’s broader message: The World Works with ServiceNow.”

Head to shots for more!