Arts & Sciences’ Craig Ainsley Introduces Wilkinson Sword Spokes-Character “The Blade Master”

May 21, 2024

“Sometimes, all that’s needed for a cracking ad campaign is a simple idea executed flawlessly, and this comedic number for Wilkinson Sword does just that.

Introducing us to The Blade Master, an enigmatic and suave character who pokes fun at razors with bad blades by comparing them to incompetent workers, the spot sees a particularly shoddy barman fail spectacularly at his job.

With a lovely concept from Pablo London that certainly has legs, plus some terrific character direction from Arts and Sciences’ Craig Ainsley, this brilliantly performed and paced spot excels with razor-sharp comedic timing.”

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