Arts & Sciences' Alex Prager Returns to Direct New F&F "Style It Out" Campaign
September 30, 2025
F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest 'Style It Out' campaign, created by BBH. The campaign builds on the momentum of the initial launch earlier this year and showcases the brand's latest Autumn/Winter collection.
The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager to direct the new spots. Known for her distinctive cinematic style, Prager injects a new energy and attitude into the brand, transforming everyday mishaps into stylish, iconic moments.
The 'Style It Out' platform is grounded in the relatable truth that life is full of awkward and messy situations. Instead of focusing on over-the-top confidence, the campaign champions composure, showing how F&F fashion and homewares can help people navigate life’s little challenges with style.
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