AKA and Swept Away Musical Reimagine “A Gift For Melody Anne” by The Avett Brothers
October 28, 2024
Renowned creative advertising agency AKA unveils the latest music video for “Swept Away,” the eagerly awaited Broadway musical featuring music by The Avett Brothers. In close collaboration with the show’s producing team, AKA helped reimagine the cast’s rendition of “A Gift for Melody Anne,” a fan-favourite track from the band’s iconic 2004 album Mignonette. The track was arranged and orchestrated by Brian Usifer and Chris Miller.
The music video, which premiered exclusively via PEOPLE, showcases the musical’s lead actors - Tony Award-winner John Gallagher Jr., Stark Sands, Wayne Duvall, and Adrian Blake Enscoe - performing the song at Holywater, one of New York City’s iconic bars. Embracing the nautical themes of Swept Away, the video offers audiences a first look at the heart and soul of this emotionally charged new musical.
“A music video with our cast seemed the perfect way to pay homage to The Avett Brothers and show fans how their beloved music has evolved for Broadway. To feel as emotional and authentic as the Avett’s themselves, we kept the vibe as warm and natural as possible, with a touch of storytelling and a hint at the world of the show. We knew once viewers saw our incredible cast, they’d want to join them at sea!” said Lisa Lewis, senior creative director, AKA.
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