Ad Age Selects Imaginary Forces' Discover LA Campaign As Creativity Editor's Pick

October 16, 2023

“We wanted to evoke that Old Hollywood feeling with some modern imagery, and borrowing from Saul Bass’s visual vocabulary helped cue the nostalgic elements we hoped to evoke with this campaign.”

Imaginary Forces, the master of opening title sequences, channeled Saul Bass’s iconic graphic design style in a series of spots for Discover LA. Check out another Ad Age Creativity Editor’s Pick!