77 Ventures Creative’s Galen Bernard Sees the World with Eyes Wide Open

May 16, 2024

“I’m an outgoing, extroverted, jovial, and ultimately curious person. I see the world with eyes wide open, but that was not always the case. It took me many years to recognise that engaging with the world with enthusiasm and desire was a better way to live. It’s the only way to find what’s most interesting in this life.

My creativity is intertwined in everything that I do. The things I enjoy infuse what I make, and the core of what I make is made up of ’stuff; I love. I think genuinely creative people are born that way – you can see it in the smallest of children: if they are creative, even if they’re raised by wolves, they will find a way to make that den the most unique den in the forest.

Of course, a person can learn and grow, eventually becoming a more honed creative mind, but I believe that creativity, as a whole, is innate. As creatives, it’s important to incorporate routines into our lives and our work with moderation. A routine can be beneficial, but if misused, some routines can become a cudgel for others that end up pounding the creative process down until it’s flat.”

Read more from Galen in Little Black Book’s “Creativity Squared.”