Love Song's Daniel Wolfe Directs "Keep Thinking" Campaign for Anthropic

Artificial intelligence safety and research company Anthropic has unveiled this bold campaign directed by Daniel Wolfe through Love Song, titled "Keep Thinking", championing its Claude model as the AI of choice for problem solvers.

Created in partnership with independent agency Mother, the energetic spot pieces together a punchy edit of frenetic footage picturing makers and inventors as they tackle challenges from debugging reams of code to analysing dense research.

Paired with rapper MF Doom's track All Caps, the inspiring montage is a celebration of the critical thinkers, innovators and perfectionists who use Claude to amplify, rather than replace, their ability to solve modern-day problems.

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