Greenpoint’s ROOS Directs a Sound-Led Portrait of Family Life for Nissan’s "Happy Chaos" Campaign
April 23, 2026
Directed by ROOS of Greenpoint Pictures, the campaign captures joyous chaos of family moments on the road with the 2026 Rogue.
Nissan celebrates the unpredictable moments that define family road trips with 'Happy Chaos,' a campaign for the 2026 Rogue directed by ROOS of Greenpoint Pictures, in collaboration with creative advertising agency, TBWA\Chiat\Day.
The film transforms the noise and disorder of a packed car into something cinematic. The 2026 Nissan Rogue shows off its capability via unexpected detours, spontaneous laughter, and creative problem-solving. Through layered sound design that evolves from raw cacophony to refined harmony, ROOS creates a portrait of modern, messy, unpredictable family life on the move. It's noisy, it's bumpy and you wouldn't change it for the world. That's Happy Chaos and the 2026 Nissan Rogue is built for it.
More on LBB!