ArtClass Director Vincent Peone Helms "Born for This" for Berkshire Hathaway HomeServices
April 2, 2026
Some people were just born to sell houses.
Berkshire Hathaway HomeServices is rolling out a campaign that imagines its agents as lifelong real estate naturals, using humor and nostalgia to frame their skills as something ingrained from an early age. Created by agency of record BBDO MW and directed by Vince Peone of ArtClass, a series of 30-second spots portray agents as kids already displaying a knack for the business.
The campaign, titled “Born for This,” focuses on the idea that some professionals are wired for their professional roles long before they officially enter them. In the ads, children take on scenarios that mirror the work of seasoned agents, from guiding newcomers through neighborhoods to negotiating deals and staging homes.
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