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ArtClass' Daniel Russell Directs Energetic "Shake Ya Can" Campaign for Nurri

January 27, 2026

Nurri has selected Curiosity as its agency of record.

According to a statement released by the independent creative agency (which recently celebrated its 16th anniversary), the ready-to-drink protein milkshake brand is now one of its largest accounts.

To begin the partnership, the companies released Nurri’s first advertising campaign, Shake Ya Can. The accompanying 30-second spot, directed by Daniel Russell of production company ArtClass, shows diner customers busting a move while drinking Nurri milkshakes.

More on Campaign!